Areas of Expertise
Creative Director User Experience Lead Creative Strategy Visual Design Brand Messaging
Passionate professional with deep background for improving product design, creating brands, and solving in-depth user experience challenges. Digital Leader and Change Agent with demonstrated command of working with clients and user groups to build amazing experiences that solve large organizational shifts. Hands-on strategist ideally suited for taking in a problem and quickly, creating a viable solution that targets an organization's major pain points to create a series of user journeys to shape a holistic solution for the business. Thrives in sharing design lead thinking via workshops and interviews to validate usability testing.
Email
sofronas@earthlink.net
Phone
(310) 971-6417