Develop a consumer grade, best-in-class next generation colleague experience.
The professional services firm had grown fast over the past 10 years, it had deep history and the organizations it had acquired also had their own brand equity. The organization saw the need to create a world class employee experience, but did not know where to begin.
After 8 workshops, with 72 participants, 48 interviews, and 240 surveys on 2 continents we felt ready to solution. The research was deep and touched 19 countries, but it impacted the overall project timeline. We need to generate wires, mood boards, and showcase how the new branding was an umbrella for each unique organization in the fold. We completed and presented to the team our end-to-end solution in 8 weeks, 5 weeks of research, and 3 weeks of user experience, and visual design.
We generated 158 screens, across 3 device types, focused on 4 uniques personas and presented their journeys in a narrative that the team could validate across the organization globally. The customer was thrilled and floored by the effort and deliverables.
Deliverables included:
Concept Sketches for User Journeys
Mood boards and Organization Branding
Clickable prototype with finalized visuals (4 use cases)
Clickable prototype of user narrative in real world setting
Executive Workshop Summary Decks
My process for an Employee Service Experience:
While every project is its own snowflake, being systematic helps deliver both quicker, and targeted. Those savings can be applied towards more inclusive solutions. I use a double diamond approach, which works well when facilitating design lead thinking workshops and cutting across organizations of this size. I approached this engagement as: Discovery/Defining, Design, and Delivery. With research in both the UK and US, time was critical to define narratives which spoke to employees across their 5 parent companies.
Discovery & Defining.
Kickoff meeting in USA and UK
Design Thinking Workshops(5) included: R-T-B, Affinity Clustering, and Important/Difficulty Matrix. We surfaced critical organizational themes, targeting: Organizational Silos, Unique Cultures, and Global Differences. We identified the following critical journeys: Onboard, Engage, Perform, and Develop. We explored the why of the 5 cultures in the organization and how these each translate globally.
Based off workshops(8) the team clarified additionally needed research with Interviews(41), Executive Briefs(26), Countries Engaged(19), and Intranet Audits(5)
Design.
Created 4 Personas based off global Interviews (CONNECTOR, BUILDER, ENTREPRENEUR, TRAILBLAZER):
Create a destination that is personalized, proactive, simple, seamless, intuitive, living and intelligent.
Established Narratives(4) to show case sites flexibility across the organization
Wireframes, Moodboards, Branding and Visual Keyframes
Assembled Sketch/InVision Prototype
Delivery.
Clickable Prototypes(4) showing end–to-end organizational solutions screens
Organizational Employees Day-in-the-Life: Clickable Narrative
Digital Hub MVP: Approved from Narratives, and Keyframes
Phased Road Map Targeting: Onboarding, Global Enterprise Connections, Effective Collaboration and Networking, and Employee Performance
Executive Deck
With a global audience, and transient consultants “Meeting the user where they are” addressed 80% of user needs, technology investments offsetting the balance.
The solution offers a consumer-grade experience of the highest standard, that empowers consultants to unlock meaningful relationships, drive personal aspirations and a stronger culture. The experience will enable employees to drive greater business value through greater alignment of systems and data.
I did not do this alone. Our team was a synchronized wonder: Senior Researcher, Technology Lead, Visual Designer, UX Designer, Sales Lead, and myself as Experience Director.
Our initial timeline was 6 weeks, but due to conflicts we gained 2 more. The added time was invested in the scope, but I would have loved more research around operations of the back office and solidifying our approach to change enablement across a global client like this. Alas, the life of a consultant.
